viernes, 28 de septiembre de 2012

5C Analysis of a service


Instituto D'Amicis AC its known for its high quality education, for being one of the few schools with the IB program and for preparing real leaders.
It is a school that has a lot of prestige.

Technology and experience:


  • Technology: Instituti D'Amicis tries to have the best, but that goal is not always achieved, concerning technology, Instituto D'Amicis has to renew some of its equipment such as computers, internet modem and lab material.
  • Experience: At Instituto D'Amicis onle well prepared, capable people work as teachers, you can have for sure that the person who stands in front of a class has the knowledge and the manners to educate the youth; they are people who have masters and PhD's that stands for their work.
Goals:
  • To create citizens of the world that know how to learn, understand and interact with other cultures, languages and people.
  • To build and strengthen a sense of identity and cultural awareness within students.
  • To aknowledge students recognitions and the development of universal human values.
  • To stimulate curiosity and research abilities to promote love for learning in order to learn and acquire knowledge individualy and in teams and to apply these abilities and knowldege in different areas.
  • To provide intercultural content while responding to he requirements and interests for a local comunity.
  • To promote diversity and flexibility in pedagogical approaches.
  • To provide appropriate forms of assesment and international henchmarks.
Collaborators:
  • Suppliers:
  •     Pepsico
  •     Coca-Cola company
  •     Nestle
  •     Sutel
  •     Eurowipe
  •     Duty works
Alliances:
  • International Baccalaureate Organization World School (IB)
  • Agreements with universities of high prestige such as UDLAP, Tec de Monterrey, Anahuac, etc.
Customers:
  • Market segments: boys and girls from 3 to 19 years ald, from high and middle social class and hiagh and medium uncomes, students of kindergarten, elementary school and highschool.
Benefits:
  • Tangible: Books provided in the library.
  • Inatngible: Education and preparation for the future.
Customer information sources:
  • Location: Camino Real a Morillotla s/n Colonia Bello Horizonte Puebla, Puebla. P.O. Box: 72170.
  • +52(222)303 26 00
  • +52(222)303 26 18
  • informes.admisión@damicis.edu.mx
  • www.damicis.edu.mx/english/index.php
Competitors:
  • Actual & Direct: Tec de Monterrey, American School, Andes, Humboldt, Instituto Mexicano Madero.
  • Potential: UPAEP, Anrod, Instituto México, Benavente.







Services:
  • Education from kindergarten to highschool.
Positioning:
  • For the fourth consecutive year, Contracorriente Consulting publishes the too 15 highschools, in whic schools of the "Benemerita Universidad Autonoma de Puebla (BUAP)" retained its position as the best public institution in the metropolitan area of Puebla: Amozoc, Coronango, Cuautlancingo, Puebla, San PEdro Cholula, San Andres Cholula and Santa Isabe Cholula.
This publication is the reslt of the evaluation of the quality of education in 353 general and technological highschools, both public and private.
To achieve this arragemennt, the used model places particular importance in the information related to the quality of institutions, while the definition of the concept of quality is hard, no doubt has to do with the reasons institutions have (material, human, financial) to meet the educational needs of society an especially educational outcomes achieved by their students.


Climate:
  • Political & Regulatory environment
  • Policies such as "class till 3:20"
  • IB policies
  • Compulsory subjects such as Mathematics and Bioligy.
  • Economic environment: expensive tuition.
Sources:

Recovered the day 10 of september of the year 2012 from:
  • http://www.e-consulta.com/images/stores/2012/05/01/120506-prepas01.jpg
  • http://www.damicis.edu.mx/english/our_goal.htm
  • http://damicis.edu.mx/english/location.htm
  • http://www.e-consulta.com/index-php?option=comk28view=item&id=33186:prepas-del-tec-de-monterrey-y-la-buap-las-mejores-de-puebla&itemid=332

5C Analysis of a product

Product Line
 Brands are categorized by their targeted markets.

CEREALS.
  • Cinnamon Toast Crunch
  • Cheerios (outside US, Canada and Australia)
  • Cini Minis
  • Honey Nut Cheerios (outside US, Canada and Australia)
  • Oat Cheerios
  • Cookie Crisp
  • Crunch (Cereal)
  • Fitnesse
  • Force Flakes
  • Chocapic
  • Gold Flakes
  • Golden Grahams
  • Golden Nuggets
  • Golden Morn (Nigeria)
  • Honey Stars
  • Koko Krunch
  • hi
  • Milo Cereals
  • Nesquik Cereal
  • Nestlé Corn Flakes
  • Shreddies
  • Shredded Wheat
  • Clusters
  • Trix

COFEE
  • Bonka
  • Buoundi (Portugal)
  • Christina (Portugal)
  • Dolca (Argentina)
  • Dolce Gusto
  • Ecco (Peru, Chile)
  • El Chaná (Uruguay)
  • International Roast
  • Kirma (Peru)
  • Loumidis (Greece)
  • Nescafé
  • Sunrise (India)
  • Nespresso
  • Partner's Blend
  • Ricoffy
  • Ristretto
  • Ricoré
  • Sical
  • Tofa
  • Taster's Choice
  • Zoégas
  • Shrameet

WATER
  • Aberfoyle
  • Alaçam (Turkey)
  • Al Manhal (Middle East)
  • Aqua D'Or
  • Aqua Mineral (Poland)
  • Aqua Pod
  • Acqua Panna
  • Aquapod
  • Aqua Spring (Greece)
  • Arctic (Poland)
  • Arrowhead (USA)
  • Baraka (Egypt)
  • Buxton (UK)
  • Cachantun (Chile)
  • Carola (France)
  • Ciego Montero (Cuba)
  • Charmoise (Belgium)
  • Contrex (France)
  • Cristalp (Switzerland)
  • Da Shan YunNan Spring (China)
  • Dar Natury (Poland)
  • Deep Spring (China)
  • Deer Park (USA)
  • Eco de los Andes (Argentine)
  • Erikli (Turkey)
  • Frische Brise (Germany)
  • Fürst Bismarck (Germany)
  • Gerber (Mexico)
  • Ghadeer (Jordan)
  • Glaciar (Argentina)
  • Hépar (France)
  • Hidden Spring (Philippines)
  • Henniez (Switzerland)
  • Ice Mountain (USA)
  • Κorpi (Greece)
  • La Vie (Vietnam)
  • Levissima (Italy)
  • Los Portales (Cuba)
  • Minéré (Thailand)
  • Montclair (Canada)
  • Nałęczowianka (Poland)
  • Nestlé Aquarel
  • Pure Life/Pureza Vital/Vie Pure
  • Nestlé Selda (Portugal)
  • Nestlé Vera (Italy)
  • Neuselters (Germany)
  • Ozarka (USA)
  • Pejo (Italy)
  • Perrier (France)
  • Petrópolis (Brazil)
  • Plancoët (France)
  • Poland Spring (USA)
  • Porvenir (Chile)
  • Powwow
  • Quézac (France)
  • Recoaro (Italy)
  • Saint-Lambert (France)
  • Sainte-Alix (France)
  • San Bernardo (Italy)
  • San Pellegrino (Italy)
  • Santa Bárbara (Brazil)
  • Santa Maria(Mexico)
  • São Lourenço (Brazil)
  • Sohat (Lebanon)
  • Springs (Saudi Arabia)
  • Theodora (Hungary)
  • Valvert (Belgium)
  • Viladrau (Spain)
  • Vittel (France)
  • Water Line (South Korea)
  • Waterman (China)
  • Zephyrhills (USA)

OTHER DRINKS
  • Nestea (Joint-Venture with Coca-Cola, Beverage Partners Worldwide)
  • Enviga (Joint-Venture with Coca-Cola, Beverage Partners Worldwide)
  • Milo
  • Carnation
  • Caro
  • Chocolate D'Onofrio (Peru)
  • Chuckie Chocolate Drink (Philippines)
  • Cocoa D'Onofrio (Peru)
  • Nesquik
  • Nescao (Argentina, Peru)
  • Nescau (Brazil)
  • Vascolet (Uruguay)
  • Libby’s
  • Growers Direct Organic Fruit Juices
  • Good Host
  • Juicy Juice
  • Ski up and go (Yogurt and Cereal drink)
  • Supligen (Caribbean)

SHELF STABLE
  • Alpine (Philippines) (acquired to Alaska Milk Corporation in 2007)
  • Bear Brand
  • Carnation (acquired to Alaska Milk Corporation in 2007, but under a long-term license agreement with -Nestle in the Philippines)
  • Christie
  • Coffee-Mate
  • Dancow
  • Gloria
  • Ideal (Peru)
  • Klim
  • Krem-Top (Philippines) (acquired to Alaska Milk Corporation in 2007)
  • La Lechera
  • Liberty Condensada (Philippines) (acquired to Alaska Milk Corporation in 2007)
  • Milkmaid (acquired to Alaska Milk Corporation in 2007, but under a long-term license agreement with -Nestle in the Philippines)
  • Moça (Brazil)
  • Molico (now Svelty)
  • Nespray
  • Nestlé All-Purpose Cream (Philippines)
  • Nestlé Cream [in can] (Philippines)
  • Nesvita
  • Nestlé Omega Plus
  • Nido
  • Ninho
  • Svelty
  • Emswiss
  • Milo

CHILLED
  • Bear Brand Probiotic (Philippines)
  • Chamyto (Brazil, Mexico, Chile, Philippines)
  • Chiquitín (Mexico, Chile)
  • Club (Mexico)
  • Hirz (Switzerland)
  • La Laitière (France,Belgium)
  • La Lechera (Spain,Mexico)
  • Moça (Brazil)
  • Chandelle (Brazil, Chile)
  • LC1 (Switzerland)
  • Molico (Brazil now Svelty)
  • Nestlé
  • Ski
  • Sollys (Brazil)
  • Sveltesse (France)
  • Svelty (Mexico)
  • Yoco
  • Munch Bunch (UK)
  • Le Viennois (France, Belgium, Switzerland)
  • Nesvita (Philippines, India)
  • Ninho (Brazil)

ICE CREAM
  • Åhusglass (Sweden)
  • Camy
  • Δέλτα (Greece)
  • D'Onofrio (Peru)
  • Dibs
  • Dreyer's
  • Drumstick
  • Edy's
  • Frigor (Argentina)
  • Fruit Selection Yogurt (Philippines)
  • Frisco
  • Häagen-Dazs (North America and the United Kingdom)
  • Heaven (Philippines)
  • Hemglass (Sweden)
  • Hjem-IS (Denmark & Norway)
  • Kotijäätelö (Finland)
  • Kibon (Brazil)
  • Kimo (Egypt)
  • Kimy (Philippines)
  • Maxibon
  • Motta
  • Mövenpick (Switzerland)
  • Mivvi
  • Nestlé
  • Nestlé Drumstick - The Original Sundae Cone
  • Nestlé Princessa (Poland)
  • Oreo (Canada)
  • Peters (Australia)
  • Push-Up
  • Savory (Chile)
  • Schöller
  • Skinny Cow
  • Sorbetes (Philippines)
  • Temptations (Philippines)
  • Underground is (Denmark)
  • Valiojäätelö (Finland)
  • -er0% Fat (Philippines)

INFANT FOODS
  • Alete
  • Alfare
  • Beba
  • Bona (Finland)
  • Cérélac
  • Farinha Láctea (Brazil)
  • FM 85
  • Gerber
  • Good Start
  • Guigoz
  • Lactogen
  • Nan
  • NAN HA
  • NanSoy
  • Neslac
  • Nestlé
  • Nestogen
  • Nestum (Portugal)
  • Nido
  • Piltti (Finland)
  • PreNan

PERFORMANCE NUTRITION
  • Musashi
  • Neston
  • Nesvita
  • PowerBar
  • Pria
  • Supligen

HEALTH CARE NUTRITION
  • Boost
  • Carnation Instant Breakfast
  • Nutren
  • Peptamen
  • Glytrol
  • Crucial
  • Impact
  • Isosource
  • Fibersource
  • Diabetisource
  • Compleat
  • Optifast
  • Resource

SEASONINGS
  • Buitoni
  • Maggi
  • Carpathia
  • CHEF
  • Haoji
  • Thomy
  • Totole
  • Winiary

FROZEN FOODS
  • Maggi (INDIA)
  • Stouffer’s
  • Lean Cuisine
  • Buitoni
  • Hot Pockets
  • Lean Pockets
  • Papa Guiseppi
  • Findus (Sweden)
  • La Cocinera (Spain)
  • Tombstone Pizza
  • Jack's Pizza
  • DiGiorno Pizza
  • California Pizza Kitchen Frozen

REFRIGERATED PRODUCTS
  • Buitoni
  • Herta
  • Nestlé
  • Toll House
  • DiGiorno Cheeses (this is a Kraft product that they license the name from Nestle, because Kraft once owned DiGiorno pizza.

CHOCOLATE, CONFECTIONERY AND BAKED GOODS
  • 100 Grand Bar
  • Aero
  • After Eight
  • Allens
  • Animal Bar
  • Baby Ruth
  • Bertie Beetle (Australia)
  • Big Turk (Canada)
  • Black Magic
  • Boci (Hungary)
  • Blue Riband
  • Bono (Brazil)
  • Breakaway
  • Butterfinger
  • Butterfinger BB's
  • Butterfinger Crisp
  • Bon Pari (Slovakia, Czech Republic, Poland and Hungary)
  • Cailler
  • Capri (Chile)
  • Caramac
  • Carlos V (candy bar)
  • Charge (Brazil)
  • Chips Ahoy! (Canada)
  • Chocolate Surpresa (Brazil)
  • Chokito (Brazil)
  • Cocosette (Venezuela)
  • Coffee Crisp (Canada)
  • Chunky
  • D'Onofrio (Peru)
  • Damak (Turkey)
  • Drifter
  • Fizzfindle
  • Frigor
  • Galak/Milkybar
  • Goobers
  • Heaven
  • Hercules Bars (Disney)
  • JOJO (Slovakia, Czech Republic and Poland)
  • Icebreakers
  • Kit Kat (except in the United States, where it is a Hershey's product)
  • Lion
  • Matchmakers
  • Milky Bar
  • Minties (Australia)
  • Mirage
  • Joff
  • Munchies
  • Negrita (Chile)
  • Nestlé Alpine White
  • Nestlé with Almonds
  • Nestlé Crunch
  • Nestlé Crunch Crisp
  • Nestlé Crunch with Caramel
  • Nestlé Crunch with Peanuts (Limited Edition)
  • Nestlé Crunch Pieces
  • Nestlé Crunch White
  • Nestlé Milk Chocolate
  • Nestlé Princessa
  • Nestlé Wonder Ball
  • Nestlé Yes (Germany)
  • Nips
  • Nuts (Europe)
  • Oh Henry (except United States)
  • Orion (chocolate) (Slovakia, Czech Republic)
  • Peppermint Crisp
  • Perugina Baci
  • Polo
  • Prestígio (Chile, Brazil)
  • Princessa (Poland)
  • Quality Street
  • Raisinets
  • Rolo (except the United States where Hershey makes it)
  • Rowntrees
  • Fruit Pastilles
  • Jelly Tots
  • Pick & Mix
  • Randoms
  • Fruit Gums
  • Tooty Frooties
  • Juicy Jellies
  • Sahne Nuss (Chile)
  • Sensação (Brazil)
  • Snowcaps
  • Smarties
  • Suflair (Brazil)
  • Sundy (France)
  • Super 8 (Chile)
  • Susy (Venezuela)
  • Svitoch (Ukraine)
  • Szerencsi (Hungary)
  • Texan Bar
  • Toffee Crisp
  • Toll House cookies
  • Trencito (Chile)
  • Walnut Whip
  • Violet Crumble
  • Yorkie
  • Munch (only in India)
  • XXX mints
  • Milky Bar (India)

Wonka confectionery brands
  • Bottle Caps
  • Donutz
  • Fizzy Jerks
  • FruiTart Chews
  • Fun Dip
  • Gobstoppers
  • Laffy Taffy
  • Lik-M-Aid
  • Nerds
  • Nerds Gumballs
  • Nerds Rope
  • Oompas
  • Pixy Stix
  • Rainbow Nerds
  • Runts
  • SweeTarts
  • SweeTarts Rope
  • SweeTarts Shockers
  • Tart 'n' Tinys
  • Thrills
  • Wonka Bars
  • Wonka Xploders

FOOD SERVICE PRODUCTS
  • Chef-Mate
  • Davigel
  • Minor's
  • Santa Rica

PETCARE
  • Alpo
  • Beneful
  • Cat Chow
  • Dog Chow
  • Fancy Feast
  • Felix
  • Friskies
  • Go Cat
  • Butchers
  • Bakers
  • Winalot
  • Gourmet
  • Mighty Dog
  • Mon Petit
  • ONE
  • Pro Plan
  • Purina
  • Tidy Cats

AS SHAREHOLDER
  • Nestlé owns 30% of the world's largest cosmetics and beauty company L'Oréal and its brands including Garnier, Maybelline, and Lancôme as well as The Body Shop stores.
  • Nestlé owned 100% of Alcon. In 2008 Nestlé sold 24.8% of Alcon shares to the Swiss pharmaceutical giant Novartis. In 2010 Nestlé sold another 52% of Alcon to Novartis. Novartis paid a total of 39.1 bn US$.



Their designers, technologists and eingeneers are part of an award winning global packaging and design network. Canstantly improving technologies, Nestle R&D has a long tradition of building its own machines based on extensive in-house engeneering experience.

Nestle is a human company providing a response to individual human needs throughout the world with specific concern  for the well-being  of both its customers and its employees. Tis is relfected in itd attitude and its sense of responsibility towards people. Nestle aims to increase sales and profits but, at the same time, to raise the standard of living everywhere it is active and the quality of life for everyone.
Nestlé is also convinced  that it is the people who form the strenght  of the company and that  nothing can be achieved without their commitment and their energy, which makes people its most important asset.

Nestle is a company  that cares about people and is willing to hear their suggestions and to have cooperation from people to improve the company.

Vision: At Nestle we believe that  research can help us make better food  so that people live a better life. Good food is the primary source of good heald througout life. We strive to bring  customers food that is safe, of highh quality and provide optimal  nutrition to meet phsicological needs.

Mision: Nestle strives to be a leader in nutrition, health and welness.

Philosophy: We are commited to your family´s nutrition. We're continually improving our breaksfast cereals to make them as nutritious as they can be without compromissing on the grate taste that you love.

"Management  Commitment and People Involvement"

Values: 
  •       Commitment
  •       Trust
  •       Transparency
  •       Responsibility
  •       Innovation and Renewal

Goals:
To be the reference for:
  •      Nutrition, health and wellness.
  •      Sustainabke financial performance.
  •      Trust by all stockholders.


Alliances: 
  •      Cleveland Clinic.
  •      Ocean
  •      Spray Cranberries.


Because of its variety of products, Nestle is a company intended to satisfy everyone, from baby to adult, eg. Gerber to Maggi.

Decision making:

President, Nestle direct store delivery division: Tom Sarsam Paul Grimmwood CEO and chairman of Nestle USA.

Customer information sources:
  • www.nestleusa.com
  • www.nestle.com-global
  • www.nestle-watersna.com
Because Nestle is a company with products for everyone and everyneed, there are not trends; its market is mre "stable"

Competitors:

  • Unilever
  • Hershey Foods
  • Kraft Foods
  • Cadbury Schweppers (owned by Pepsi)
  • Groupe Danone
  • -Heinz
  • Linot and Ghirardelli
  • Kellog´s
  • Starbucks
  • Qaker
  • Del-Monte
  • Frito-Lay (owned by pepsi)
Direct:
  • Unilever
  • Danone
  • Heinz
Indirect:
  • Hershey Foods
  • Cadburry Schweppers
Market share/position
With ony 42% of its food and beverage sales coming from North America, Nestle is one of the most geographically diverse of the major food and beverage companies. Nestle is top on sales.

SWOT

Strengths: 
  • The only brand maintaining its quality and taste and having the same impact on its consumers.
  • Global food producer, located in over 100 countries.
  • Consistently one of the world's largest producers of food products.
Weaknesses:
  • Their LC-1 division was not as succesful as they thought in France.
  • Growth in their organic food sales division was flat in 2008, even though the industry grew 8.9%.
  • Since 2004 the breakfast cereal industry has been under fire from the FDA and the American Medical Association.
  • General Mills is an experienced, established brand and is the market leader in USA, however, they have been lacking in innovation.
Opportunities:
  • In today´s health conscious societies, they can introduce more health based products, and because they are a market leader, they would likely be  more succesful.
  • Provide allergen free food items, such as gluten free and peanut free.
  • Open Nestle Cafés in major cities to feature Nestle products.
Threats:
  • Any contamination of the food supply, especially e-coli.
  • Raw chocolate ingredient prices are soaring.
  • They have major competitors.
Climate
  • Their Tall House brand cookie dough was recalled in march of 2009 because e-coli. Outbreaks were linked to 28 states and the product had to be recalled globaly.
  • There were affected by the pet food recall in 2007, in which 95 different brands of dog an cat food were recaed due to contamination with rat poison. Also in 2007, FDA learned that certain pet foods were sickening and killing cats and dogs. FDA found contaminants in vegetabe proteins imported into the USA from China and used as ingredients in pet food.
Sources:
Recovered the day 9 of seotember of the year 2012 from:
  • www.marketingteacher.com/swot/nestle-swot.html
  • www.nestleusa.com
  • www.nestle.com
  • www.hoovers.com/company/Nestl%E9_USA_inc/cysfyi-1.html
  • www.wikinvest.com/stock/Nestle_(SUORGY)
  • www.nestle.com/Common/NestleDocuments/Documents/LibraryDocuments/People/Management-Leadership-Principles-EN.pdf



















martes, 28 de agosto de 2012

Importance of Business Ethics

-Business ethics: a code which rules institutions' behaviour and also individual members' of an institution when their decisions affect others (inside and outside).
 
People tend to be extremely distrustful of corporations in market economies and the bigger they are, the worse that problem of trust usually gets. Business ethics are important for a company and its success.
 
For example talking about the public image of a company; each corporation has a particular public image, which represents the way in which the public views the corporation. Just as an example, Wal-Mart has a very bad public image while on the other hand, Toyota has a more positive one. These public images are the result of a number of different things, but they are primarily the result of the way in which a corporation acts with respect to the different things around it.
Since public image is largely a result of company behavior, business ethics play a large role in determining public image since they determine behavior. And public image is important to success in most cases, which is one of the reasons as to why business ethics are important to a company's overall success.

 

Free Dictionary.(2012) Recovered on August 22nd 2012 from http://ecyclopedia2.thefreedictionary.com/Ethical+business
 

Ethics


1. A civil codeof behaviour that distimguishes rigth from wrong.
2. A series of rules that ought to govern moral value in human conduct and establishes a defined behaviour as "correct"

This can be understood as what society says what is godd and what is wrong. We can distinguish rigth from wrong according to the consecquences that our acts have; if the concecquence is positive, then the action can be clasified as right and vice versa; if the concecquences of our acts are negative, then the act shall be considered as wrong.
This can help us to dbe aware of what we are doing and to choose to make good instead of wrong so that we can coexist in peace with pther people and that society develops properly.
IEP.(May 10th 2009) Recovered on August 22nd 2012 from http://www.iep.utm.edu/ethics/
Free Dictionary.(2012)Recovered on August 22nd 2012 fom http://www.thefreedictionary.com/ethics