5C Analysis of a service

Instituto D'Amicis AC its known for its high quality education, for being one of the few schools with the IB program and for preparing real leaders.
It is a school that has a lot of prestige.

Technology and experience:

• Technology: Instituti D'Amicis tries to have the best, but that goal is not always achieved, concerning technology, Instituto D'Amicis has to renew some of its equipment such as computers, internet modem and lab material.
• Experience: At Instituto D'Amicis onle well prepared, capable people work as teachers, you can have for sure that the person who stands in front of a class has the knowledge and the manners to educate the youth; they are people who have masters and PhD's that stands for their work.

Goals:

• To create citizens of the world that know how to learn, understand and interact with other cultures, languages and people.
• To build and strengthen a sense of identity and cultural awareness within students.
• To aknowledge students recognitions and the development of universal human values.
• To stimulate curiosity and research abilities to promote love for learning in order to learn and acquire knowledge individualy and in teams and to apply these abilities and knowldege in different areas.
• To provide intercultural content while responding to he requirements and interests for a local comunity.
• To promote diversity and flexibility in pedagogical approaches.
• To provide appropriate forms of assesment and international henchmarks.

Collaborators:

• Suppliers:
•     Pepsico
•     Coca-Cola company
•     Nestle
•     Sutel
•     Eurowipe
•     Duty works

Alliances:

• International Baccalaureate Organization World School (IB)
• Agreements with universities of high prestige such as UDLAP, Tec de Monterrey, Anahuac, etc.

Customers:

• Market segments: boys and girls from 3 to 19 years ald, from high and middle social class and hiagh and medium uncomes, students of kindergarten, elementary school and highschool.

Benefits:

• Tangible: Books provided in the library.
• Inatngible: Education and preparation for the future.

Customer information sources:

• Location: Camino Real a Morillotla s/n Colonia Bello Horizonte Puebla, Puebla. P.O. Box: 72170.
• +52(222)303 26 00
• +52(222)303 26 18
• informes.admisión@damicis.edu.mx
• www.damicis.edu.mx/english/index.php

Competitors:

• Actual & Direct: Tec de Monterrey, American School, Andes, Humboldt, Instituto Mexicano Madero.
• Potential: UPAEP, Anrod, Instituto México, Benavente.

Services:

• Education from kindergarten to highschool.

Positioning:

• For the fourth consecutive year, Contracorriente Consulting publishes the too 15 highschools, in whic schools of the "Benemerita Universidad Autonoma de Puebla (BUAP)" retained its position as the best public institution in the metropolitan area of Puebla: Amozoc, Coronango, Cuautlancingo, Puebla, San PEdro Cholula, San Andres Cholula and Santa Isabe Cholula.

This publication is the reslt of the evaluation of the quality of education in 353 general and technological highschools, both public and private.

To achieve this arragemennt, the used model places particular importance in the information related to the quality of institutions, while the definition of the concept of quality is hard, no doubt has to do with the reasons institutions have (material, human, financial) to meet the educational needs of society an especially educational outcomes achieved by their students.

Climate:

• Political & Regulatory environment
• Policies such as "class till 3:20"
• IB policies
• Compulsory subjects such as Mathematics and Bioligy.
• Economic environment: expensive tuition.

Sources:

Recovered the day 10 of september of the year 2012 from:

• http://www.e-consulta.com/images/stores/2012/05/01/120506-prepas01.jpg
• http://www.damicis.edu.mx/english/our_goal.htm
• http://damicis.edu.mx/english/location.htm
• http://www.e-consulta.com/index-php?option=comk28view=item&id=33186:prepas-del-tec-de-monterrey-y-la-buap-las-mejores-de-puebla&itemid=332