5C Analysis of a product

Product Line

 Brands are categorized by their targeted markets.

CEREALS.

• Cinnamon Toast Crunch
• Cheerios (outside US, Canada and Australia)
• Cini Minis
• Honey Nut Cheerios (outside US, Canada and Australia)
• Oat Cheerios
• Cookie Crisp
• Crunch (Cereal)
• Fitnesse
• Force Flakes
• Chocapic
• Gold Flakes
• Golden Grahams
• Golden Nuggets
• Golden Morn (Nigeria)
• Honey Stars
• Koko Krunch
• hi
• Milo Cereals
• Nesquik Cereal
• Nestlé Corn Flakes
• Shreddies
• Shredded Wheat
• Clusters
• Trix

COFEE

• Bonka
• Buoundi (Portugal)
• Christina (Portugal)
• Dolca (Argentina)
• Dolce Gusto
• Ecco (Peru, Chile)
• El Chaná (Uruguay)
• International Roast
• Kirma (Peru)
• Loumidis (Greece)
• Nescafé
• Sunrise (India)
• Nespresso
• Partner's Blend
• Ricoffy
• Ristretto
• Ricoré
• Sical
• Tofa
• Taster's Choice
• Zoégas
• Shrameet

WATER

• Aberfoyle
• Alaçam (Turkey)
• Al Manhal (Middle East)
• Aqua D'Or
• Aqua Mineral (Poland)
• Aqua Pod
• Acqua Panna
• Aquapod
• Aqua Spring (Greece)
• Arctic (Poland)
• Arrowhead (USA)
• Baraka (Egypt)
• Buxton (UK)
• Cachantun (Chile)
• Carola (France)
• Ciego Montero (Cuba)
• Charmoise (Belgium)
• Contrex (France)
• Cristalp (Switzerland)
• Da Shan YunNan Spring (China)
• Dar Natury (Poland)
• Deep Spring (China)
• Deer Park (USA)
• Eco de los Andes (Argentine)
• Erikli (Turkey)
• Frische Brise (Germany)
• Fürst Bismarck (Germany)
• Gerber (Mexico)
• Ghadeer (Jordan)
• Glaciar (Argentina)
• Hépar (France)
• Hidden Spring (Philippines)
• Henniez (Switzerland)
• Ice Mountain (USA)
• Κorpi (Greece)
• La Vie (Vietnam)
• Levissima (Italy)
• Los Portales (Cuba)
• Minéré (Thailand)
• Montclair (Canada)
• Nałęczowianka (Poland)
• Nestlé Aquarel
• Pure Life/Pureza Vital/Vie Pure
• Nestlé Selda (Portugal)
• Nestlé Vera (Italy)
• Neuselters (Germany)
• Ozarka (USA)
• Pejo (Italy)
• Perrier (France)
• Petrópolis (Brazil)
• Plancoët (France)
• Poland Spring (USA)
• Porvenir (Chile)
• Powwow
• Quézac (France)
• Recoaro (Italy)
• Saint-Lambert (France)
• Sainte-Alix (France)
• San Bernardo (Italy)
• San Pellegrino (Italy)
• Santa Bárbara (Brazil)
• Santa Maria(Mexico)
• São Lourenço (Brazil)
• Sohat (Lebanon)
• Springs (Saudi Arabia)
• Theodora (Hungary)
• Valvert (Belgium)
• Viladrau (Spain)
• Vittel (France)
• Water Line (South Korea)
• Waterman (China)
• Zephyrhills (USA)

OTHER DRINKS

• Nestea (Joint-Venture with Coca-Cola, Beverage Partners Worldwide)
• Enviga (Joint-Venture with Coca-Cola, Beverage Partners Worldwide)
• Milo
• Carnation
• Caro
• Chocolate D'Onofrio (Peru)
• Chuckie Chocolate Drink (Philippines)
• Cocoa D'Onofrio (Peru)
• Nesquik
• Nescao (Argentina, Peru)
• Nescau (Brazil)
• Vascolet (Uruguay)
• Libby’s
• Growers Direct Organic Fruit Juices
• Good Host
• Juicy Juice
• Ski up and go (Yogurt and Cereal drink)
• Supligen (Caribbean)

SHELF STABLE

• Alpine (Philippines) (acquired to Alaska Milk Corporation in 2007)
• Bear Brand
• Carnation (acquired to Alaska Milk Corporation in 2007, but under a long-term license agreement with -Nestle in the Philippines)
• Christie
• Coffee-Mate
• Dancow
• Gloria
• Ideal (Peru)
• Klim
• Krem-Top (Philippines) (acquired to Alaska Milk Corporation in 2007)
• La Lechera
• Liberty Condensada (Philippines) (acquired to Alaska Milk Corporation in 2007)
• Milkmaid (acquired to Alaska Milk Corporation in 2007, but under a long-term license agreement with -Nestle in the Philippines)
• Moça (Brazil)
• Molico (now Svelty)
• Nespray
• Nestlé All-Purpose Cream (Philippines)
• Nestlé Cream [in can] (Philippines)
• Nesvita
• Nestlé Omega Plus
• Nido
• Ninho
• Svelty
• Emswiss
• Milo

CHILLED

• Bear Brand Probiotic (Philippines)
• Chamyto (Brazil, Mexico, Chile, Philippines)
• Chiquitín (Mexico, Chile)
• Club (Mexico)
• Hirz (Switzerland)
• La Laitière (France,Belgium)
• La Lechera (Spain,Mexico)
• Moça (Brazil)
• Chandelle (Brazil, Chile)
• LC1 (Switzerland)
• Molico (Brazil now Svelty)
• Nestlé
• Ski
• Sollys (Brazil)
• Sveltesse (France)
• Svelty (Mexico)
• Yoco
• Munch Bunch (UK)
• Le Viennois (France, Belgium, Switzerland)
• Nesvita (Philippines, India)
• Ninho (Brazil)

ICE CREAM

• Åhusglass (Sweden)
• Camy
• Δέλτα (Greece)
• D'Onofrio (Peru)
• Dibs
• Dreyer's
• Drumstick
• Edy's
• Frigor (Argentina)
• Fruit Selection Yogurt (Philippines)
• Frisco
• Häagen-Dazs (North America and the United Kingdom)
• Heaven (Philippines)
• Hemglass (Sweden)
• Hjem-IS (Denmark & Norway)
• Kotijäätelö (Finland)
• Kibon (Brazil)
• Kimo (Egypt)
• Kimy (Philippines)
• Maxibon
• Motta
• Mövenpick (Switzerland)
• Mivvi
• Nestlé
• Nestlé Drumstick - The Original Sundae Cone
• Nestlé Princessa (Poland)
• Oreo (Canada)
• Peters (Australia)
• Push-Up
• Savory (Chile)
• Schöller
• Skinny Cow
• Sorbetes (Philippines)
• Temptations (Philippines)
• Underground is (Denmark)
• Valiojäätelö (Finland)
• -er0% Fat (Philippines)

INFANT FOODS

• Alete
• Alfare
• Beba
• Bona (Finland)
• Cérélac
• Farinha Láctea (Brazil)
• FM 85
• Gerber
• Good Start
• Guigoz
• Lactogen
• Nan
• NAN HA
• NanSoy
• Neslac
• Nestlé
• Nestogen
• Nestum (Portugal)
• Nido
• Piltti (Finland)
• PreNan

PERFORMANCE NUTRITION

• Musashi
• Neston
• Nesvita
• PowerBar
• Pria
• Supligen

HEALTH CARE NUTRITION

• Boost
• Carnation Instant Breakfast
• Nutren
• Peptamen
• Glytrol
• Crucial
• Impact
• Isosource
• Fibersource
• Diabetisource
• Compleat
• Optifast
• Resource

SEASONINGS

• Buitoni
• Maggi
• Carpathia
• CHEF
• Haoji
• Thomy
• Totole
• Winiary

FROZEN FOODS

• Maggi (INDIA)
• Stouffer’s
• Lean Cuisine
• Buitoni
• Hot Pockets
• Lean Pockets
• Papa Guiseppi
• Findus (Sweden)
• La Cocinera (Spain)
• Tombstone Pizza
• Jack's Pizza
• DiGiorno Pizza
• California Pizza Kitchen Frozen

REFRIGERATED PRODUCTS

• Buitoni
• Herta
• Nestlé
• Toll House
• DiGiorno Cheeses (this is a Kraft product that they license the name from Nestle, because Kraft once owned DiGiorno pizza.

CHOCOLATE, CONFECTIONERY AND BAKED GOODS

• 100 Grand Bar
• Aero
• After Eight
• Allens
• Animal Bar
• Baby Ruth
• Bertie Beetle (Australia)
• Big Turk (Canada)
• Black Magic
• Boci (Hungary)
• Blue Riband
• Bono (Brazil)
• Breakaway
• Butterfinger
• Butterfinger BB's
• Butterfinger Crisp
• Bon Pari (Slovakia, Czech Republic, Poland and Hungary)
• Cailler
• Capri (Chile)
• Caramac
• Carlos V (candy bar)
• Charge (Brazil)
• Chips Ahoy! (Canada)
• Chocolate Surpresa (Brazil)
• Chokito (Brazil)
• Cocosette (Venezuela)
• Coffee Crisp (Canada)
• Chunky
• D'Onofrio (Peru)
• Damak (Turkey)
• Drifter
• Fizzfindle
• Frigor
• Galak/Milkybar
• Goobers
• Heaven
• Hercules Bars (Disney)
• JOJO (Slovakia, Czech Republic and Poland)
• Icebreakers
• Kit Kat (except in the United States, where it is a Hershey's product)
• Lion
• Matchmakers
• Milky Bar
• Minties (Australia)
• Mirage
• Joff
• Munchies
• Negrita (Chile)
• Nestlé Alpine White
• Nestlé with Almonds
• Nestlé Crunch
• Nestlé Crunch Crisp
• Nestlé Crunch with Caramel
• Nestlé Crunch with Peanuts (Limited Edition)
• Nestlé Crunch Pieces
• Nestlé Crunch White
• Nestlé Milk Chocolate
• Nestlé Princessa
• Nestlé Wonder Ball
• Nestlé Yes (Germany)
• Nips
• Nuts (Europe)
• Oh Henry (except United States)
• Orion (chocolate) (Slovakia, Czech Republic)
• Peppermint Crisp
• Perugina Baci
• Polo
• Prestígio (Chile, Brazil)
• Princessa (Poland)
• Quality Street
• Raisinets
• Rolo (except the United States where Hershey makes it)
• Rowntrees
• Fruit Pastilles
• Jelly Tots
• Pick & Mix
• Randoms
• Fruit Gums
• Tooty Frooties
• Juicy Jellies
• Sahne Nuss (Chile)
• Sensação (Brazil)
• Snowcaps
• Smarties
• Suflair (Brazil)
• Sundy (France)
• Super 8 (Chile)
• Susy (Venezuela)
• Svitoch (Ukraine)
• Szerencsi (Hungary)
• Texan Bar
• Toffee Crisp
• Toll House cookies
• Trencito (Chile)
• Walnut Whip
• Violet Crumble
• Yorkie
• Munch (only in India)
• XXX mints
• Milky Bar (India)

Wonka confectionery brands

• Bottle Caps
• Donutz
• Fizzy Jerks
• FruiTart Chews
• Fun Dip
• Gobstoppers
• Laffy Taffy
• Lik-M-Aid
• Nerds
• Nerds Gumballs
• Nerds Rope
• Oompas
• Pixy Stix
• Rainbow Nerds
• Runts
• SweeTarts
• SweeTarts Rope
• SweeTarts Shockers
• Tart 'n' Tinys
• Thrills
• Wonka Bars
• Wonka Xploders

FOOD SERVICE PRODUCTS

• Chef-Mate
• Davigel
• Minor's
• Santa Rica

PETCARE

• Alpo
• Beneful
• Cat Chow
• Dog Chow
• Fancy Feast
• Felix
• Friskies
• Go Cat
• Butchers
• Bakers
• Winalot
• Gourmet
• Mighty Dog
• Mon Petit
• ONE
• Pro Plan
• Purina
• Tidy Cats

AS SHAREHOLDER

• Nestlé owns 30% of the world's largest cosmetics and beauty company L'Oréal and its brands including Garnier, Maybelline, and Lancôme as well as The Body Shop stores.
• Nestlé owned 100% of Alcon. In 2008 Nestlé sold 24.8% of Alcon shares to the Swiss pharmaceutical giant Novartis. In 2010 Nestlé sold another 52% of Alcon to Novartis. Novartis paid a total of 39.1 bn US$.

Their designers, technologists and eingeneers are part of an award winning global packaging and design network. Canstantly improving technologies, Nestle R&D has a long tradition of building its own machines based on extensive in-house engeneering experience.

Nestle is a human company providing a response to individual human needs throughout the world with specific concern  for the well-being  of both its customers and its employees. Tis is relfected in itd attitude and its sense of responsibility towards people. Nestle aims to increase sales and profits but, at the same time, to raise the standard of living everywhere it is active and the quality of life for everyone.

Nestlé is also convinced  that it is the people who form the strenght  of the company and that  nothing can be achieved without their commitment and their energy, which makes people its most important asset.

Nestle is a company  that cares about people and is willing to hear their suggestions and to have cooperation from people to improve the company.

Vision: At Nestle we believe that  research can help us make better food  so that people live a better life. Good food is the primary source of good heald througout life. We strive to bring  customers food that is safe, of highh quality and provide optimal  nutrition to meet phsicological needs.

Mision: Nestle strives to be a leader in nutrition, health and welness.

Philosophy: We are commited to your family´s nutrition. We're continually improving our breaksfast cereals to make them as nutritious as they can be without compromissing on the grate taste that you love.

"Management  Commitment and People Involvement"

Values: 

•       Commitment
•       Trust
•       Transparency
•       Responsibility
•       Innovation and Renewal

Goals:

To be the reference for:

•      Nutrition, health and wellness.
•      Sustainabke financial performance.
•      Trust by all stockholders.

Alliances: 

•      Cleveland Clinic.
•      Ocean
•      Spray Cranberries.

Because of its variety of products, Nestle is a company intended to satisfy everyone, from baby to adult, eg. Gerber to Maggi.

Decision making:

President, Nestle direct store delivery division: Tom Sarsam Paul Grimmwood CEO and chairman of Nestle USA.

Customer information sources:

• www.nestleusa.com
• www.nestle.com-global
• www.nestle-watersna.com

Because Nestle is a company with products for everyone and everyneed, there are not trends; its market is mre "stable"

Competitors:

• Unilever
• Hershey Foods
• Kraft Foods
• Cadbury Schweppers (owned by Pepsi)
• Groupe Danone
• -Heinz
• Linot and Ghirardelli
• Kellog´s
• Starbucks
• Qaker
• Del-Monte
• Frito-Lay (owned by pepsi)

Direct:

• Unilever
• Danone
• Heinz

Indirect:

• Hershey Foods
• Cadburry Schweppers

Market share/position

With ony 42% of its food and beverage sales coming from North America, Nestle is one of the most geographically diverse of the major food and beverage companies. Nestle is top on sales.

SWOT

Strengths: 

• The only brand maintaining its quality and taste and having the same impact on its consumers.
• Global food producer, located in over 100 countries.
• Consistently one of the world's largest producers of food products.

Weaknesses:

• Their LC-1 division was not as succesful as they thought in France.
• Growth in their organic food sales division was flat in 2008, even though the industry grew 8.9%.
• Since 2004 the breakfast cereal industry has been under fire from the FDA and the American Medical Association.
• General Mills is an experienced, established brand and is the market leader in USA, however, they have been lacking in innovation.

Opportunities:

• In today´s health conscious societies, they can introduce more health based products, and because they are a market leader, they would likely be  more succesful.
• Provide allergen free food items, such as gluten free and peanut free.
• Open Nestle Cafés in major cities to feature Nestle products.

Threats:

• Any contamination of the food supply, especially e-coli.
• Raw chocolate ingredient prices are soaring.
• They have major competitors.

Climate

• Their Tall House brand cookie dough was recalled in march of 2009 because e-coli. Outbreaks were linked to 28 states and the product had to be recalled globaly.
• There were affected by the pet food recall in 2007, in which 95 different brands of dog an cat food were recaed due to contamination with rat poison. Also in 2007, FDA learned that certain pet foods were sickening and killing cats and dogs. FDA found contaminants in vegetabe proteins imported into the USA from China and used as ingredients in pet food.

Sources:

Recovered the day 9 of seotember of the year 2012 from:

• www.marketingteacher.com/swot/nestle-swot.html
• www.nestleusa.com
• www.nestle.com
• www.hoovers.com/company/Nestl%E9_USA_inc/cysfyi-1.html
• www.wikinvest.com/stock/Nestle_(SUORGY)
• www.nestle.com/Common/NestleDocuments/Documents/LibraryDocuments/People/Management-Leadership-Principles-EN.pdf